client: British Embassy Prague
place: Prague, Czech Republic
number of guests: 100
Thanks to our long-term cooperation with the British Embassy in Prague, we were able to be part of another of their unique events.
The Department for International Trade, in collaboration with UKFT, held a trade mission to Prague to explore the potential for UK brands in Central and Eastern Europe (CEE) in October. 15 UK brands joined the mission and some of them have already closed partnerships and are selling to the CEE region.
The event was divided into two parts. During the all-day conference part, the event was officially opened and presented, followed by brand presentations and 1-2-1 meetings. In the evening, selected guests were invited to the Palace of the British Embassy, where they were welcomed personally by British Ambassador Nick Archer during the VIP reception.
In addition to the standard production process of the event, our team was also in charge of communicating with representatives of British brands and preparing a brochure with their profiles, information about the event and contacts to representatives of the British Department for International Trade in CEE countries.
Following this event, we selected one of the participating brands, the British brand SOMETHING WICKED, as one of the brands presented during our own project Fashion Stars Night 2020.